You might already have a great lobbyist, but most in-house communications teams fail when it comes to reaching rural America. They don’t speak the language, don’t know the networks, and don’t carry the credibility it takes to win.

That’s where Rural Strategies Group comes in. We combine sharp public affairs strategy with communications built for rural audiences. Our campaigns don’t sound like beltway talking points, they sound like real people, with real stakes, in real communities. That’s why they work.

What we do:

• Shape communication strategies that connect with rural audiences

• Build advocacy campaigns that pressure policymakers and move public opinion

• Mobilize grassroots networks and community leaders to amplify your message

• Translate complex issues into clear, persuasive stories that win support

Lobbyists open doors. We make sure what gets said inside the room actually lands. Rural America listens to us because we are Rural America.

Public Affairs and Advocacy Communications

When a crisis hits, every second counts. In rural America, one bad headline or a single viral post can destroy years of trust. Rural Strategies Group steps in fast, takes control of the narrative, and protects your reputation when it matters most.

We are crisis intervention experts with the experience to not only stop the bleeding but to turn chaos into opportunity. From hostile media stories to legislative fights and public attacks, we know how to build the message, rally allies, and steady the ground under your feet.

We do not just react. We prepare you with strategies and training that keep you ahead of the next crisis. Our boots on the ground credibility, combined with disciplined communications, ensures you are not only defended but positioned to come out stronger.

Crisis management is not about surviving. It is about winning when the pressure is highest. That is what we deliver.

Crisis Management

Campaign Strategy & Communications Support

We don’t run your campaign, we make it smarter, sharper, and stronger. Too many campaigns have the right candidate and the volunteers, but their strategy, advertising, and social media fall flat. That’s where Rural Strategies Group steps in.

It doesn’t matter if you’re running for a countywide seat or a statewide race, if you’re in or trying to reach rural populations, we can help. We know how to shape a message that resonates, build ads that hit hard, and create social media that connects with real voters instead of wasting money on empty impressions.

What we do:

• Develop winning campaign strategies tailored for rural audiences

• Build advertising plans that cut through the clutter and deliver impact

• Shape social media content that connects with real voters, not just insiders

• Provide high level consultation that keeps your campaign disciplined and effective

We don’t babysit campaigns. We give them the firepower they need to win. Our sister firm, PF Media can take care of all film/content production and will be built into your fee.

In rural America, campaigns aren’t won on spreadsheets or poll-tested slogans; they’re won with boots on the ground. And not shiny, brand-new boots either. Ours are well-worn, authentic, and trusted in the communities where the real work happens.

At Rural Strategies Group, we combine ground strength with media that actually lands. Too many campaigns waste money on TV ads that sound like they were written in a big city boardroom, and rural voters tune them out. We know better. Our ads don’t pander. They resonate, because they’re built on the same voices, values, and truths we hear when we’re out in the field.

What we do:

• Put real boots on the ground to engage rural voters face-to-face

• Activate networks of trusted local leaders, churches, schools, and businesses

• Craft TV, radio, and digital ads that reflect real rural values and move votes

• Connect grassroots power with the air war for maximum impact

• Build energy from the county fair to the Capitol and turn it into results

We show up in boots that have walked the fields, gravel roads, and up the steps of courthouses of rural America. That’s why people listen and why we win.

Grassroots Strategy & Activation

Social Media Strategy

Social media is the modern battleground. A single opposition group online can derail a campaign, destroy a company’s development project, or spread fear and division in a community. Rural Strategies Group knows how to stop that. We are not just posting updates or chasing likes. We use social media as a weapon to defend and advance our clients.

We specialize in turning the narrative, infiltrating opposition groups, and cutting off attacks before they spread. Our team monitors rural social spaces where narratives form, engages strategically to redirect conversations, and pushes authentic messaging that resonates with local audiences.

Opposition groups thrive when candidates, companies, and associations ignore them. We make sure that never happens. Our approach protects reputations, defuses harmful campaigns, and puts clients back in control.

In rural America, social media can be the difference between success and failure. With Rural Strategies Group, you do not just survive the digital fight. You win it.

Media Relations

At Rural Strategies Group, media is not an afterthought. It is a weapon. We know how to connect with rural reporters, radio hosts, and community outlets because our boots are well worn and authentic. These relationships allow us to shape stories where they matter most and ensure our clients’ voices are heard.

We also create television, radio, and digital content that resonates with rural audiences. Our messaging is rooted in credibility and respect for the communities we serve. That is why our media campaigns do more than make noise. They move people, influence opinion, and deliver results.

What we do:

• Build trusted relationships with rural media outlets and reporters

• Place stories that shape public opinion where it matters most

• Create television, radio, and digital content that resonates with rural voters

• Develop media strategies that connect local credibility to statewide and national impact

• Protect and defend clients’ reputations with disciplined messaging

Media succeeds when it is trusted. In rural America, we are the trusted voice.

Corporate Social Responsibility and Rural Engagement

Companies that want to succeed in rural America must do more than sell a product or build a project. They must earn trust. Rural Strategies Group helps businesses and associations build that trust through authentic community engagement and credible social responsibility efforts.

We connect companies to the values, priorities, and needs of rural communities. Our strategies ensure that rural citizens see a company as a partner, not an outsider. From supporting local schools and churches to investing in workforce development, alternative energy, and technology projects, we design initiatives that strengthen both the community and the company’s reputation.

Our team knows how to frame corporate actions in a way that resonates with rural audiences. We identify the right messengers, the right channels, and the right opportunities to make an impact. We make sure rural communities know who is investing in them and why it matters.

Corporate social responsibility in rural America is not about checking a box. It is about building lasting relationships that create real opportunity. Rural Strategies Group delivers the strategy and the credibility to make that happen.

Trade organizations and nonprofits working in rural America face unique challenges. Whether focused on rural development, agriculture checkoff programs, animal enterprise, or energy and technology projects, these groups need more than membership lists and policy papers. They need structure, strategy, and communications that resonate with rural communities.

Rural Strategies Group partners with trade organizations and nonprofits to strengthen their impact from the ground up. We bring proven experience in helping associations restructure, expand their reach, and achieve measurable victories at the county, state, and national levels. Our team designs communications that connect with rural audiences and applies our full range of services from grassroots strategy and media relations to crisis management and advocacy campaigns.

Our approach ensures that associations and nonprofits are not only heard but respected. We help them speak with authority, build coalitions, and expand their influence while maintaining credibility in the communities they serve.

For organizations shaping the future of rural America, Rural Strategies Group provides the strategy, credibility, and experience to succeed.

Trade Association Support